How to talk about your business

February 22, 2023
When you have a new business, one of the most challenging things is answering the question: What do you do?

The most common response to this question is “I am a marketer/mediator/physio…” etc.
We default to the job category or title.

But when you have your own business, responding in this way does not benefit you. This standard response will:
  1. close down the conversation
  2. won’t really provide any insight into what you do, or how you can help
  3. doesn’t reveal anything about you
  4. lumps you in a category along with all the other marketers/mediators/physios etc. that that person knows.

So, how can we talk about our business in an effective manner that will communicate clearly and open up interest?

Firstly, we need to become clear to ourselves about 3 things. Ask yourself:
  1. What specific services does my business provide? (there are often more than 1)
  2. Who do I want to work with?
  3. How do my clients benefit?
It will help a lot if you allocate time to reflect on these three things. Write some notes and come back to it a few days later. Read over it and make changes.

The next step is to formulate your wording. You don’t have to fit it all into one sentence. I suggest 1-3 sentences. That usually holds most people’s interest. Try to keep your sentences succinct and clear. Beware of rambling (this is why we write it down first).

After you are clear on the three things above, then you need to apply these 3 tips to help you talk effectively about your business:
Tip 1 – Focus on benefits
Talk about the benefits your clients experience, not what you do.
eg. I help my clients live pain free.
I help my clients stay on track with all of their goals.
I help my clients to resolve conflicts within 14 days.
I help my clients gain social media reach with only spending 1 hour per week on marketing

Tip 2 – Tap into your passion
People experience much of what you say through how you say it. Tap into your enthusiasm and passion for what you do. Practice sounding excited/dedicated/inspirational…Choose an emotion you feel comfortable utilising and one that is appropriate for your business.

Tip 3 – Tell them how you are different
Here’s where it’s important to understand your UVP (Unique Value Proposition). You are different to other service providers who provide a similar service. How are you different?
eg. I have a practical and mindset approach, as attention is required at both of these levels to achieve the best results
I have 30 years’ experience in XXX
I also have a background in XXX and that helps me understand from a XXX perspective

Whether at a networking event, or explaining yourself to a prospect, talking about your business requires forethought and practice.

Follow the step by step process outlined above, then…practice. Practice is key. Over time you can tweak certain words that fit better, or change the information as things become clearer for you.

The Solo Startup Coach acknowledges the Traditional Owners of the land on which we live and work, the Gadigal people of the Eora Nation, and pay our respects to their Elders past, present and emerging.

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